CTOUCH ANNOUNCES A SERIES OF ROADSHOWS, A RE-BRAND AND PRODUCT DEVELOPMENT INVESTMENTS INSTEAD OF EXHIBITING AT BETT 2018.
Product developments, better pricing and nationwide roadshows in store
Eindhoven, 29 November 2018 – CTOUCH UK Ltd has announced that it will not be exhibiting at BETT 2019 and instead investing further into product improvements, a company rebrand and launching a series of events in 2019 where it can bring the technology to the customer.
“The BETT Show is still undoubtedly an important Education event for the UK market, and taking the decision to not exhibit in 2019 often felt like a risky one. However, the time we got to spend with our customers or prospective customers at the event was so brief, we often felt the investment didn’t really warrant the fleeting customer visits.” Explained Gregg Ringer, Head of UK Market Development. “We want to build better relationships with our Education resellers and customers, which means getting the time for more meaningful conversations. We feel the best way to go about this is to launch our own events both independently and in conjunction with our alliance partners. We have seen that a number of our Education customers simply cannot travel to BETT anymore due to the up-front cost, as well as the downtime. If they can’t come to us, we will go to them.” He went on to hint “Although we are not exhibiting and don’t have a physical stand space next year, don’t be surprised to see us there in some other capacity though”.
CTOUCH recently launched two brand new products to supersede the hugely successful Laser air + in the UK. The Laser Sky and Laser Nova have been designed specifically for the Education markets and are aimed at both basic users as well as Education establishments with more advanced requirements and technological ability.
The company has hinted at lots of exciting developments for 2019, including a rebrand and some impressive product advancements, most of them being revealed at ISE in the Netherlands in February.
About CTOUCH Europe
CTOUCH is an innovative and market leading interactive displays manufacturer, focusing on large format touch displays and interactive touch solutions. Thanks to its continuous innovation, CTOUCH brings the power of touch and interactivity in a working environment and enhances effective group collaboration.
Get a fresh perspective on interactivity and experience how CTOUCH smart innovations are transforming businesses – today and in the future. For more information please visit www.ctouch.eu or check out the LinkedIn and Facebook page: https://www.linkedin.com/company/ctouch/ and http://www.facebook.com/CTOUCHthepowertoengage