Sven Lang

A chat with: Brian Sims

Why did you choose for a job at CTOUCH?

The philosophy and core values of CTOUCH (smarter – proud -personal) totally matched my thoughts about how a company should be, so it was quite easy to choose CTOUCH as my new employer.

Can you describe your average day?

Get up early in the morning, grab a coffee and start working. Either from at home or at my partners site. Chat with nice people the whole day and enjoy taking care of their needs. My working day is focused on my customers. Helping them grow by choosing the right solution for their customers, assisting them with product demos and opening new channels to give them new opportunities. . It´s quite great, every day you will get some new challenges. You never get bored.

What is the most exciting project you have completed so far at CTOUCH and why?

A nice mid-sized project. A client wanted to equip his old office complex with interactive screens. The project owner wanted nothing else than P-CAP screens. After a short phone call, I convinced him to give him a live demo as our Riva has a great touch experience. Right after the demo he ordered the first 8 touchscreens for his old conference rooms and committed that he will also place the Riva in his brand new headquarters which will be ready in the 2nd half of 2021.

What do you enjoy most next to your work at CTOUCH?

After a successful working day, I really enjoy relaxing in front of the TV; preferably watching a soccer game. Besides that I also enjoy chatting with my colleagues; even if we are not “at work" anymore. We are a great team and have contact with each other in our spare time. Oh yes, and of course the FIFA tournaments with the international CTOUCH Team after our sales meetings in Eindhoven. The CTOUCH family: not just colleagues. 😊

Who is your favourite colleague? Be honest!

That one is quite tricky, as there are a lot of favs in that company. Took me approx. 20 minutes to decide: Rob Vermeer. Enthusiastic, always there to help, hands on mentality, he lives CTOUCH! I had so many good times while working together with Rob, even before we worked together at CTOUCH.

Below are the core values of CTOUCH, which one appeals to you the most? Explain how you use it/them in your job.

I am proud to sell my clients smart and sustainable products of which they can benefit for a long time. Due to my personal contact to my customers I will own the market!

What suggestions do you have for someone who wants to do this kind of work?

Be different, sell an emotion not just a product. So when you’re good at that; try a sales position. You do not want to be bored by doing the same stuff every day; join us!


We actively look for better ways to work together and deliver brilliant results.


Every day we go to work with drive, enthusiasm and optimism.


The people we do business with matter. We go the extra mile to delight and make a difference.

own it.

We do what we can to do things properly and succeed. We help each other and those who matter to us.